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Conor O'Mahony's Database Diary

Your source of IBM database software news (DB2, Informix, Hadoop, & more)

Archive for June 2010

IDUG North America 2011 Call for Presentations is Open

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Next year’s North American International DB2 User Group (IDUG) conference is taking place in Anaheim, California (2-6 May 2011). If you are a DB2 user who has experiences to share with other DB2 users, the call for presentations is currently open. The deadline for submitting abstracts is 1 September 2010. All speakers receive a complimentary conference registration.

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Written by Conor O'Mahony

June 23, 2010 at 1:14 pm

Posted in IDUG

DB2 Advertising Campaign

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Many DB2 users I talk to have seen provocative print ads from our competitors and asked why IBM don’t create ads like those. For various reasons, IBM won’t ever create those kind of ads. They simply don’t gel with our mission. Isolating and exploiting individual speeds-and-feeds, and doing so out of context, is not what IBM is about.

If you are interested in learning what we are about, you need look no further than our senior leadership. Listen to them talk. Listen to the IBM earnings calls. It’s all about client value. And this focus on providing client value starts at the top of our organization and pervades throughout our business. What do I mean by client value? Well, it’s about helping our clients accomplish their goals, and providing them with good value for their IT investment. One of the best ways to be successful is to enable your clients to be successful. By helping our clients to achieve or exceed their goals, and by providing enduring value, IBM has created a business that has seen many competitors come-and-go over the years.

You can see this approach reflected in our new advertising campaign. I include an image showing the two-page ads below. Yesterday, these appeared in the Wall Street Journal, New York Times, San Francisco Chronicle and San Jose Mercury News. They will appear in magazines like Business Week, Forbes, Fortune and Information Week in the weeks to come. Here is the main paragraph of the ad…

What exactly does a benchmark mean? For the last five years, IBM DB2® has spent more time
at the top of three of the industry’s leading performance benchmarks than Oracle and Microsoft
combined*. But is that the best way to think about the possibilities of technology? What really
matters isn’t some abstract measure of performance, it’s what companies actually do with that
performance. For instance, Globe Telecom is using a service delivery platform from IBM to
increase their sales by 112%. EuResist is using an integrated analytics solution to predict the
most effective drug combinations for individuals with HIV, with 78% accuracy. And CAIXA
Econômica Federal, one of the largest banks in Latin America, is using a service oriented
architecture to slash infrastructure acquisition costs by over $330 million. On a smarter planet,
these are the benchmarks that matter.

DB2 advertisement

Written by Conor O'Mahony

June 22, 2010 at 4:40 pm

Break Free is Coming to Chicago…

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If you are in the Chicago area, there is a very interesting free event next Wednesday (June 16th). Bill Inmon—the data warehousing visionary—will speak at the event about “DW 2.0 – Architecture for the Next Generation of Data Warehousing“. Attendees will have the opportunity to enter a free drawing for Bill’s latest book, and Bill will be available for book signings at lunch time.

The event runs from 8:30am to 1:30pm in The Signature Room at the 95th®. I’ve been to The Signature Room in the past. It is quite an impressive view of downtown Chicago from up there. At 1.30, there will be tours of the venue for those that are interested.

To get more details about the event and to sign up, visit Break Free.

Written by Conor O'Mahony

June 12, 2010 at 6:55 pm

Posted in Uncategorized

DB2 Express-C 9.7.2 is now Available for Download

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DB2 Express-C is the free version of DB2. It has no data storage limits; you can store as much data as you like in the database. It also has no evaluation time limit; you can use it as long as you like. The only limits are that you use a server with a maximum of 2 cores and 2GB of RAM. The latest version of DB2 Express-C is now available for download. It is a full refresh of the free edition of DB2 with lots of new features and fixes including:

  • Default parameter values in user defined functions (UDFs)
  • Named arguments when calling user defined functions
  • Ability to copy table spaces and SQL schemas between active databases using RESTORE with TRANSPORT option
  • Auditing improvements with full replay of past database activities
  • Improved performance and ease of development for .NET applications

Written by Conor O'Mahony

June 1, 2010 at 2:00 pm

Posted in DB2 for LUW

Having Some Fun: IBM DB2 and Oracle Database

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Here’s a little animation that is based on the mythical Town of DB2 and the Village of Orrible. We hope you find it amusing…

Part 2 will be coming soon.

Written by Conor O'Mahony

June 1, 2010 at 12:00 pm

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